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For people who want their websites to rank highly in the search engines for desired search terms, they should apply both on page and off page SEO techniques. We’ll discuss more about off page SEO techniques and how they help.

Off page SEO techniques have to do with factors outside of the web page itself. These techniques arose when Google began using their patented Page Rank algorithm. However the idea of link anchor text has been around for over 15 years.

In any case there are a number of ways which can improve your search engine ranking using off page SEO. One of the most important types of criteria involves the use of inbound links which originate from anchor containing targeted keywords.

So as an example, if your desired search term is “dog training”, the intent is to be able to create a link on another web page which contains that search term. If someone clicks on that search term, it will take them to your website.

In general the more inbound links you are able to establish, the better. In addition, Google places a lot of importance on the quality of the links. They use a measure called Page Rank to help denote the popularity and usefulness of a particular website.

A website with a higher page rank is better in most situations. So the inbound links carry more weight if they originate from a higher page rank website. The best websites to create inbound links tend to be from education, government or authority websites. In general these are the most difficult to establish links from but they carry a lot of weight with the search engines.

As a matter of fact, one inbound link from an authority website can be much more important than inbound links from low page rank sites. As an example, a link from a PR6 site can be worth up to eight to ten times more than a link from a PR5 website.
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